(From the rules card)
You are a collector of fabulous items. You start with little money but have 9 precious un-cashed checks. As you acquire and exhibit your collection, you receive "prize points" that reflect its increased value. The more valuable your collection, the greater the value of your remaining checks and the easier you will find it to buy even more expensive collector items. You buy items whose cards you hold in your hand. But you'll also bid at hotly-contested auctions. Trading is not only encouraged, it's often essential to build your collection. When any player buys his 10th item, the game will end. The wealthiest collector is the winner.